Hello, 你好!

I’m Alicia,
senior UX researcher!

With 7+ years of UX research experience across product, services, and policy,
I aim to provide research insights that are rooted in real human needs.

Reimagining the National Post Reading Experience on Mobile

How mixed methods research insights informed product and design strategy

Postmedia Video Centre

Building the behavior archetype: user research informed design decisions

Cyclists’ Safety Field Research

Toronto Civic Innovation Office x Vision Zero project

Journey Mapping Workshop

Co-creation workshop that brings stakeholders and users together to uncover existing biases

(🔒 password protected)

Coffee Knowledge Beyond Your Cup

From research to prototype, developing meaningful interactions through digital touchpoints